Helping small businesses manage their businesses effectively.

We wanted to move fast and break things, so we can learn more from our customers. We created a community of beta-testers of ideas we had in ways the product could evolve. We wanted to leave an open line of communication for our customers to reach us so we can learn what they require the most for the product, and how the product can evolve. I constantly tested the ideas of the product either by conducting user interviews with them, demoing what we were currently working on, and received valuable feedback. Some of the important sections improved on the app are:

Improved onboarding experience

The initial onboarding was a simple sign-up process, and users were left confused about what to do after setting up their accounts. Our first iteration had a to-do list on the homepage. Our initial assumption that users can easily find the to-do list and know what to do proved untrue. Users wanted everything spelled out step by step.

Ease of adding a product

The initial flow for adding a product was a long-form which users found overwhelming to fill when they had more products. They also found that some details weren’t particularly relevant to their type of business, e.g., adding product options, which dissuaded them from adding the products. The goal for this section was to reduce the time needed to add a new product, providing flexibility for adding products. First, we introduced a quick method that allows users to add the product when they are recording an order. This way, they don’t need to add the products before using the app. Also, we introduced a minified version of the add product page, and users can add more details if they need to add more information about the products.

Simplifying order status

We modeled our initial order status after existing products in other markets, showing paid, unpaid, fulfilled, unfulfilled. Users found it hard to group each of the orders. Users wanted a more straightforward way to know the orders that required more actions. So while we kept the vocabulary, we changed the filters to enable users to get a quick result on orders they need to complete. We introduced “All,” “Pending - unfulfilled or unpaid orders,” “completed - paid & delivered” orders.

Before

After

Introducing a comprehensive data analytics

We asked users what important details are needed to help them make better informed business decisions and introduced an analytics page to application.